Eric Wareheim Face
Tim and Eric Review Shrek The Third.
http://www.g4tv.com/videos/16343/tim-and-eric-review-shrek-3/
background:
Interviewer: You guys talk a lot about Shrek?
Eric: Yeah, Shrek has become a huge part of our lives lately.
Interviewer: In what sense?
Eric: Did you see our Shrek campaign this summer?
Interviewer: I did see that you guys did a lot of advertising for, what was it, Shrek 2 or Shrek 3?
Eric: Shrek 3. The premiere of Shrek 3—
Tim: Shrek the THIRD is what it was called.
Eric: We did 16 promos for them for free.
Tim: It was a media blitz.
Interviewer: Did they ask you do those?
Both: No.
Eric: We just get behind films that we love.
Tim: We decided for ethical reasons that that film wasn’t getting the promotion that it deserved. That we hadn’t SEEN…but that we felt it PROBABLY deserved. So that was our…it was a way to capture our imagination at the time, on the internet…and the possibilities.
Eric: To me it was a way that…how could I help? What resources do I have to help this?
Tim: It’s a grassroots kind of thing.
Eric: We have editors, I have a talented friend named Tim and he can talk about the film in many ways and we just put it on YouTube and it just took off and I mean we filled the seats and we made it a great opening weekend.This is beautiful! That “media blitz” thing gets me every time.
22 notes (via yesterdaysmeme & yesterdaysmeme)
